It is the first time Sumitomo has gone direct to the market with its own-branded machines having previously supplied excavators to other manufacturers.
Rouse will supply a range of 8t-50t Dash-7 diggers to the market through it Armley dealership European Plant Ltd.
The target territory for plant hires and contractors will span Leeds, Nottingham, Lincoln, Derby, Manchester, Liverpool, Cheshire, Cumbria as well as Northern Ireland and the Isle of Man. The company have depots in both Leeds and Derry (Northern Ireland).
The firm will be taking on 70 machines in the first delivery.
Kevin Rouse said: “We have already presold a lot of units and are taking orders for delivery in July.”
European Plant sales director Jack Hefferenan and Julie Capstick sales manager
