Arun Icecreams is expanding beyond its established South India market as it builds its presence in the United States. Its first appearance at the New York India Day Parade comes as the brand seeks to increase visibility, engage with a wider consumer base and strengthen its international footprint.
By CNBCTV18.com August 18, 2026, 12:20:35 AM IST (Published)
2 Min Read
Arun Icecreams, the flagship ice cream brand of Hatsun Agro Product, made its first appearance at the New York India Day Parade as it steps up its presence in the US market.
The brand participated in the parade on Madison Avenue on August 16 and distributed more than 15,000 ice creams through consumer engagement booths. It showcased products including Butterscotch Sandwich, Cream n Cookies Donuts, Vanilla Bites, Popitos Kacha Mango and Malai Kulfi.
The participation comes after Arun Icecreams’ recent expansion into the United States and is part of its efforts to increase brand visibility and reach a wider consumer base in the market. The company said the event also forms part of its broader international expansion plans.
Commenting on the participation, R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd, said, “Arun Icecreams has been part of people’s happy moments for many decades, and participating in New York’s India Day Parade for the first time is a very special occasion for us.
As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to the flavours that have been loved for generations. We remain grateful for the trust consumers have placed in Arun Icecreams over the years.
With that same commitment to quality and delight, we look forward to taking the brand to more consumers across international markets and building our global journey step by step.”
Arun Icecreams has a strong presence in South India and is now looking to take its product portfolio to consumers in international markets. The New York parade provides the brand with a platform to engage with consumers and build awareness in the US.
The US expansion marks a push beyond Arun Icecreams’ established domestic market as Hatsun Agro Product seeks to expand the brand’s international footprint. The company has not disclosed specific financial targets or investment details for the US expansion in the stock exchange filing.
Hatsun Agro Product is a private-sector dairy company with brands including Arun Icecreams, Arokya Milk and milk products, Hatsun Dairy Products and ibaco. Its HAP Daily business has more than 4,200 outlets across several Indian states.
