Zeal continues to diversify its lottery offering with a new social charity, prize draw offering. It follows comments from the CEO that it is considering further investment in the vertical.
Zeal Group has unveiled a new charity car raffle offering – Traumautoverlosung (Dream Car Raffle) – to add to its growing portfolio of prize draw products in Germany.
The Traumautoverlosung was launched on 14 April 2026 and is operated by Dreamify GmbH, a wholly owned non-profit subsidiary of Zeal Group.
Zeal’s CEO Stefan Tweraser highlighted the launch as a deliberate step towards portfolio diversification and customer base expansion.
“Traumautoverlosung is another step towards diversifying our portfolio and reaching new target groups,” he stated in the company announcement.
The move comes as Tweraser revealed in the FY25 earnings call that the company was considering investments in additional social lotteries and possible prize draw opportunities outside of Germany.
Lotto24 AG managed the marketing and sales responsibilities, a group unit within Zeal. This raffle is the third proprietary charity lottery introduced by Zeal since the start of 2024, following the Traumhausverlosung (Dream House Raffle) and freiheit+.
The raffle’s headline prize is a Porsche 911 GT3 RS, with ticket sales capped at 250,000 to maintain a limited-supply model. Zeal will donate a minimum of 20% of ticket revenue to charitable causes.
For 2026, the charity partner is Johanniter, a major German aid organisation. Zeal described the product as a “guaranteed winner” format.
Zeal reported a revenue growth of 16% across the entire business for FY25. Its lotteries business generated the majority of this (89%) and increased revenue by 16% year-on-year.
A white paper published this week by Rokker has talked up the opportunity for the prize draw sector more broadly, noting that it provides valuable cross-sell opportunities for iGaming operators.
Prize draws have lower cost-per acquisition costs than traditional iGaming and have huge appeal among younger Millenial and Gen Z players.
“Participation is typically driven by low-cost entry, aspirational outcomes and entertainment value rather than purely odds-based decision making. As a result, prize draws provide iGaming operators and affiliates with access to a complementary, less saturated audience segment, with opportunities for more cost-efficient acquisition,” the white paper noted.
