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Nothing fails to roll off the tongue quite like Prime Big Deal Days. Regardless, Prime Day‘s clunkier sibling has a solid list of savings worth snapping up.
The 48-hour shopping holiday, concluding on Wednesday, Oct. 7 at 11:59 p.m. PT, is Amazon‘s second and final Prime member-exclusive savings event of the year — and for those not yet subscribed, the e-tailer offers a 30-day Prime free trial. (Students and young adults ages 18 to 24 can get a six-month free trial.)
Prime Big Deal Days 2026: What to Buy
As someone who’s been covering Prime Day since 2018, I have found a few key categories that consistently deliver the most significant savings. These include:
- TOP PICK: Premium beauty and personal care
- Streaming deals (i.e. free trials and subscription discounts to Paramount+, Peacock, Apple TV, etc.)
- Household and everyday essentials (aka the stuff you need to buy regardless of if it’s discounted)
- Holiday gifting (especially toys, collectibles and advent calendars)
- Amazon devices (up to 65 percent off Kindle, Echo and Alexa, Fire TV, Ring, etc.)
- Top fashion from Shopbop’s Amazon storefront (the Amazon-owned retailer runs a corresponding sale)
- For high-end fashion and beauty lovers, Amazon Luxury Stores is also offering up to 50 percent off designer labels and up to 20 percent off pre-loved luxury goods throughout Big Deal Days.
See below for 20 standouts across these key categories.
Elemis Pro-Collagen Cleansing Balm, 3-in-1 Hydrating Facial Cleanser
Boasting its deepest discount to date, Elemis’ cult-favorite cleansing balm is available (and discounted) in all five varieties: Original, Rose, Black Cherry, Green Fig and Fragrance-Free.
Dyson Airwrap i.d. Multi-Styler
No better time to spring for the Dyson hair tool that’s been on your wish list.
Samsung Galaxy Buds 4 Pro
The tech giant rarely misses with its sales, and we spotted these high-resolution audio headphones for over 20 percent off, alongside deals on smartphones and more.
Fendi Pre-loved Brown Zucca Canvas Shoulder Bag
One of our most-loved pieces from the What Goes Around Comes Around Amazon storefront.
Bluey: The Most Amazing Advent Calendar Book Bundle
Fully switching gears, this is currently the No. 1 best-seller in Children’s Christmas Books (and a great holiday gift).
Catan Board Game (6th Edition)
Another pick fit for holiday gifting.
Nutrafol Women Hair Growth Supplements, Ages 18-44
Put the almost-never-on-sale social media phenomenon to the test. Also available for age 45+.
Crest 3D Whitestrips Professional Effects
One of our readers’ most purchased items every Prime Day.
Spot & Tango PupGum Dog Breath & Clean Teeth Chews
Your furry friend deserves clean teeth too, after all.
Clinique Long Lasting Quickliner Lip Liner in Black Honey
Clinique Black Honey is famous for its universally flattering tint.
Pair this liner with the brand’s Almost Lipstick Tinted Lip Balm in Black Honey ($20 $25). While it appears dark in the tube, the lightweight, hydrating formula glides on sheer and glossy.
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
When it comes to mascara, nothing beats Lancôme Lash Idôle — it achieves length, lift and volume, while remaining entirely clump-free.
Amazon Fire TV Stick 4K Max (Newest Model)
Check out the Fire TV Stick HD ($15.99 $39.99) — also the newest model in its category — for an even more cost-conscious alternative.
Elemis Pro-Collagen Marine Cream SPF 30, Anti-Wrinkle Moisturizer
Another multipurpose workhorse from Elemis, this serves as a daily moisturizer, sunblock and radiant base layer for daily makeup.
Havaianas Women’s Brazil Logo Sandals
One more from Shopbop. Best flip-flops ever.
It Cosmetics CC+ Cream with SPF 50+ Full Coverage Foundation
A full coverage formula that still maintains a natural finish.
Iconic London Underglow Blurring Primer
Iconic London’s Underglow primes and preps skin while minimizing the appearance of fine lines and pores.
Prime Big Deal Days 2026: What to Skip
As for the savings worth skipping, it really comes down to what’s going to see even further reductions during Black Friday and Cyber Monday. While it’s never a guarantee, we’d generally say to deprioritize TVs, laptops and other big-ticket electronics (not including Amazon-branded devices) along with major household appliances. In addition to the deeper discounts expected during the months ahead, competitor retailers (like The Home Depot and Best Buy) offer a wider selection of standout brands and models in said categories.
Related: 9 Sales Events Worth Shopping This Week Aside From Amazon’s October Prime Day
Amazon Prime Student Discount
Students and young adults ages 18 to 24 can get a six-month free trial to Amazon Prime. The plan will then auto-renew at $7.49 per month, half the price of a regular monthly Prime membership.
Amazon Prime Big Deal Days 2026 Dates
Amazon Prime Big Deal Days runs from Tuesday, Oct. 6 at 12:01 a.m. PT through Wednesday, Oct. 7 at 11:59 p.m. PT.
The Hollywood Reporter‘s shopping team is monitoring deals and updating this story as any new and noteworthy ones are added.
About the Author
Erin Lassner is THR’s E-Commerce Writer. She covers shopping content across beauty, fashion and lifestyle, and has nearly ten years of experience testing and reviewing the best of skin care, wellness, homeware and more.
