Has attended US event for 60 years
by Sammy Barker
Sony, one of the world’s most iconic consumer electronics companies, will not attend 2027’s Consumer Electronics Show.
Reporting from Nikkei (via JapanTimes) reveals the Japanese giant has pulled out of next year’s Las Vegas event, scheduled to take place in January.
The firm has been an ever-present at the convention since its inaugural edition in 1967, meaning this will bring an end to a 60 year run.
But it’s not a massive surprise: its 2026 presence hinged on its partnership with Honda on the Afeela EV car, which has since been scrapped.
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While Sony continues to make consumer electronics like cameras and headphones, it sold off its iconic Bravia television division to Chinese manufacturer TCL earlier this year.
The firm sees its future in entertainment, and is dividing its attention between movies, music, and, of course, games.
Its PlayStation brand is the market leader for consoles, although it does face stiff competition from Nintendo. Meanwhile, its Spider-Man: Brand New Day movie just broke records earlier this year.
Sony has preferred to invest in emerging entertainment categories like anime ahead of consumer electronics of late, purchasing streaming platform Crunchyroll.
Its decision to exit CES may send ripples through the consumer electronics industry, but it’s not a massive surprise.
[source japantimes.co.jp]
As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.
