
Pros
- Bond-building technology repairs hair from the inside out
- Deeply hydrates to lock in your natural curl pattern and stop frizz
- Highly concentrated formula means a small amount goes a long way
Cons
- Formula can be a bit heavy for guys with thinner curls
This stuff is essentially a gym workout for damaged hair. It uses Olaplex’s famous, patented bond-building technology to literally repair the broken ones in your hair shaft from the inside out. This is the kind of shampoo you use on curls that have been through the wringer (whether that’s hard water or sun damage). While it’s highly marketed toward chemically treated hair, the truth is that curly hair is inherently fragile, making this a stellar pick for any guy looking to spruce up his strands.
Beyond the bond-repairing magic, it delivers a massive dose of hydration that helps lock in your natural curl pattern and remove any traces of frizz. It’s sulfate-free, but it still manages to create a rich, luxurious lather that cleanses without turning your scalp into a desert.
It is definitely on the pricier side, and the bottle is relatively compact. However, this formula is incredibly concentrated. Seriously, a dime-sized drop is all you need to cover your entire head. If you use too much, it can weigh your hair down, so start small, work it into a lather in your hands first, and let the bond-builders do their job.
Read more: Best Shampoos for Thinning Hair
| Active Ingredients | Bis-Aminopropyl Diglycol Dimaleate, Rosemary Leaf Extract, Panthenol (Vitamin B5) |
| Best For | All curl patterns (Types 2, 3, and 4) |

Pros
- Completely fragrance-free, dermatologist-tested, and safe for easily irritated skin
- Uses hyaluronic acid to draw moisture into the scalp exactly like a skincare routine
- Contains three essential ceramides to help lock in hydration post-wash
Cons
- It produces very little bubbly lather, which takes some getting used to
You already trust them with your face, so it makes total sense to trust them with your scalp. CeraVe brings its iconic three essential ceramides and hyaluronic acid to the shower, treating your scalp exactly like the skin it is. Testing this felt like a reset button for an irritated, dry scalp; it cleanses thoroughly without ever leaving that tight, stripped feeling.
The hyaluronic acid acts like a magnet for moisture, drawing hydration into the scalp and hair shaft, while the ceramides help lock it in. It’s completely fragrance-free and dermatologist-tested, making it the safest bet on the market for sensitive skin.
Because it’s so incredibly gentle, it won’t produce the massive, bubbly lather you might be used to from drugstore shampoos. Don’t panic, because it’s still cleaning your hair. Just use a little extra water to help work it through your curls.
| Active Ingredients | Three Essential Ceramides (1, 3, 6-II), Hyaluronic Acid, Niacinamide |
| Best For | Sensitive scalps across all curl patterns (Types 2, 3, and 4) |
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Pros
- Excellent at detangling curls in the shower to prevent post-wash knots
- Injects deep moisture directly into the cuticle without leaving a greasy aftermath
- Strikes the perfect balance between a heavy cream cleanser and a standard shampoo
Cons
- Formula may be too rich for certain hair types
If your curls are constantly thirsty but you still want that clean, lightweight feeling, this bottle is your guy. It’s packed with nourishing ingredients like resurrection flower and avocado oil to inject moisture directly into the hair cuticle. When testing this one, we loved how easily it detangled curls right there in the shower, saving us from that post-wash battle with the comb. It strikes the perfect balance between a heavy cream cleanser and a standard shampoo.
The genius of this formula is that it delivers deep moisture without the greasy aftermath. It’s designed specifically for everyday or weekly maintenance, ensuring your curl pattern stays bouncy and defined rather than weighed down.
Because it’s so focused on moisture, guys with super fine waves (Type 2A) might find it a bit too rich for daily use. Pro-tip: focus this shampoo entirely on your scalp and roots to wash away sweat and oil, and just let the suds rinse through your ends to keep them from drying out.
| Active Ingredients | Resurrection Flower (Selaginella Lepidophylla), Avocado Oil, Sunflower Seed Oil |
| Best For | Type 2 (Wavy) and Type 3 (Curly) |

Pros
- Uses Ocean Silk Technology to boost hair elasticity and natural shine
- Builds up curl structure naturally so you don’t get that crunchy, gel-like feeling
- Leaves curls feeling incredibly soft, light, and completely product-free
Cons
- The distinct, upscale Scandinavian scent might be too strong for some guys
This minimalist bottle houses a serious powerhouse for guys with Type 2 and Type 3 curls. It uses Sachajuan’s proprietary Ocean Silk Technology, a blend of natural sea algae, to boost elasticity and shine from the inside out. During our testing process, we found that it left curls feeling incredibly soft and light, almost as if you didn’t have any product in your hair at all. It’s designed to combat the exact element that ruins a good hair day: weight.
Instead of coating your hair in heavy oils, it builds up the structure of the curl so it can hold its own shape naturally. It’s perfect for guys who want definition without the crunchy, gel-like feeling.
The Scandinavian luxury price tag is real, and it does have a distinct, upscale scent that might be strong for guys who prefer unscented products. But if you want a premium shampoo that keeps your curls looking bouncy, clean, and effortlessly styled, it’s worth every penny.
| Active Ingredients | Ocean Silk Technology (Sea Algae Extracts), Hydrolyzed Wheat Protein, Castor Oil |
| Best For | Type 2 (Wavy) and Type 3A/3B |
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Pros
- Heavy-duty softening formula turns brittle, straw-like hair touchably soft
- Packed with aloe vera and sacha inchi oil to deeply nourish thick hair
- Creates a protective barrier that blocks out the humidity that causes frizz
Cons
- It is strictly for thick textures and will completely flatten volume on loose waves
This is one from Redken that you use when you have extremely dry, coarse, or Type 4 coils. It features Redken’s Nourish Complex, which is loaded with aloe vera and sacha inchi oil to soften even the most stubborn, brittle hair. I like that this one acts like an instant softener, turning rough textures into touchable, defined coils almost instantly upon rinsing.
The formula works by creating a protective barrier around the hair cuticle, locking in moisture and blocking out the humidity that causes uncontrollable frizz. If your hair feels like straw, this is the remedy.
The catch here is that it is incredibly rich. If you have fine waves or looser curls, this will completely flatten your volume and make your hair look greasy. This is strictly for the thick, coarse, and coily crowd. For the best results, let it sit on your hair for a minute or two to let the aloe completely penetrate the hair shaft before rinsing.
| Active Ingredients | Aloe Vera, Sacha Inchi Oil, Cactus Flower Extract |
| Best For | Thick, coarse Type 3 and Type 4 (Coily) |

Pros
- Volumizes and fortifies thinning hair without using harsh, stripping ingredients
- Clears away DHT buildup and excess sebum to optimize overall scalp health
- Formulated with biotin and premium herbal extracts to strengthen strands at the root
Cons
- It won’t magically sprout new hair follicles if you have severe male pattern baldness
Most thickening shampoos are a nightmare for curly hair because they rely on harsh, stripping ingredients to volume-blast the hair. Dr. Groot flips the script by using a sulfate-free formula packed with biotin and premium herbal extracts to fortify the scalp while keeping your hair hydrated. When I used this, I noticed my curls were given a much-needed volume boost without turning my head into a frizzy cloud.
It works by targeting scalp health, clearing away DHT buildup and excess sebum so your hair follicles can grow thicker, stronger strands.
Keep in mind that while it expands the volume of your hair, it won’t magically create new hair follicles if you are experiencing severe male pattern baldness. It’s a cosmetic and preventative win. Make sure to massage it deeply into your scalp with your fingertips for at least two minutes to let the active ingredients stimulate the blood flow.
| Active Ingredients | Biotin, Salicylic Acid, Niacinamide, Panthenol |
| Best For | Fine or thinning Type 2 and Type 3 |
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Pros
- Packed with rich oils and heavy butters that mimic a leave-in conditioner
- Deep-cleans the hair and scalp while keeping the hair cuticle intensely hydrated
- Acts as a legendary, fail-safe holy grail weapon for fighting intense frizz
Cons
- Heavy ingredients can cause quick product buildup on low-porosity hair types
This is a legendary staple in the curly hair community for a reason. It features a rich blend of avocado, coconut, and jojoba oils, alongside shea and cocoa butters. It’s basically a smoothie for your scalp. Lots of people state how blown away by how effectively it deep-cleans hair while simultaneously leaving it feeling like leave-in conditioner was already applied.
It’s specifically engineered to tackle frizz by deeply hydrating the hair cuticle, making it a godsend for Type 3 curls that struggle to retain moisture.
It does have a distinct, beachy coconut scent that lingers, which you’ll either love or hate. Because it contains heavy butters, low-porosity hair types should use it sparingly to avoid buildup. If you have high-porosity hair that drinks up moisture like a sponge, however, this will be your holy grail.
| Active Ingredients | Avocado Oil, Coconut Oil, Jojoba Oil, Shea Butter, Cocoa Butter |
| Best For | High-porosity Type 3 and Type 4 (Coily) |

Pros
- Bioactive keratin ferment deeply nourishes and visibly repairs fragile strands
- Melts away stubborn styling gels, creams, and oils without stripping the scalp
- Leaves tight curls and coils feeling remarkably soft and strong against breakage
Cons
- The formula is very thick and requires a completely soaking wet head to distribute
Formulated to cater to the unique needs of textured and coily hair, this shampoo uses a bioactive keratin ferment to deeply nourish and visibly repair strands. In my use, I found that it left my tight curls feeling remarkably soft, hydrated, and strong enough to withstand styling without snapping. It acts like a luxury spa treatment for your hair.
It is phenomenal at melting away stubborn product buildup (like heavy gels or edge controls) without stripping away the natural oils your scalp naturally produces to protect your curls.
The bottle is an investment, and the formula is thick, meaning you really have to work it to get it evenly distributed. Pro tip: Make sure your hair is soaking wet before applying it, and add water as you massage it in to activate the luxurious, creamy lather.
| Active Ingredients | Bioactive Keratin Ferment, Squalane, African Black Soap Extract |
| Best For | Normal-to-dry Type 2 and loose Type 3A |
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Pros
- Uses squalane to seal the hair cuticle so long-lasting hydration can’t escape
- Makes dry, dull, or parched curls look instantly vibrant and shiny after one wash
- Provides an incredibly strong shield against external humidity and daily frizz
Cons
- Guys with fine or low-porosity hair might notice it leaves a slight film
I’m a huge fan of all things Amika, and everyone else should be, too. If your hair is parched, this shampoo utilizes hyaluronic acid and squalane to deliver a massive surge of long-lasting hydration. I’m a fan of how it makes dry, dull curls look instantly vibrant and shiny after just one wash. It’s like a tall glass of water for your head.
The squalane helps seal the hair cuticle, ensuring that all that worked-for moisture doesn’t just evaporate the second you step out of the shower. This makes it an absolute weapon against humidity and frizz.
It has a very distinct Amika scent (warm vanilla and spicy sweet clover) that stays with you all day. If you prefer unscented or subtle grooming products, it might be a bit much. But if you want your curls to look juicy and smell incredible, this is it.
| Active Ingredients | Hyaluronic Acid, Squalane, Sea Buckthorn, Coconut Water |
| Best For | High-porosity Type 3 (Curly) |

Pros
- Uses amino acids to strengthen the hair structure and keep curls manageable
- Infused with fair-trade coconut oil to soften hair texture and boost health
- Creates a delightful, creamy lather that acts as a safe, mild daily cleanser
Cons
- Too mild to bust through heavy pomades or thick clays without a double wash
This classic formula uses amino acids and coconut oil to create a delightful, creamy lather that gently cleanses while helping the hair retain its natural moisture. I find this to be one of the best everyday, fail-safe shampoos for guys with normal-to-dry Type 2 or Type 3 curls.
The amino acids work to strengthen the hair structure, while the fair-trade coconut oil softens the texture, leaving your curls looking healthy and effortlessly manageable.
It’s a milder formula, so if you use heavy styling clays, pomades, or thick creams, you might need a double wash to completely rid your hair of buildup. It’s best suited as a daily or every-other-day refresher for guys who keep their styling routine simple.
| Active Ingredients | Wheat Amino Acids, Fair-Trade Coconut Oil, Hydrolyzed Wheat Protein |
| Best For | Normal-to-dry Type 2 and loose Type 3A |
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Pros
- Rosemary oil stimulates circulation at the root to promote fuller-looking hair
- Delivers a cooling, invigorating sensation that feels like an upscale spa treatment
- Clean, clarifying formula ensures your curl pattern isn’t ruined by harsh chemicals
Cons
- Focuses heavily on the scalp, so Type 4 coils will need a heavy conditioner after
This is upscale scalp care at its finest. Infused with rosemary oil, proteins, and capixyl, this shampoo is designed to optimize scalp health and promote thicker, fuller-looking hair. When testing, the immediate standout was the cooling, invigorating sensation on the scalp and the incredibly clean, spa-like scent.
The rosemary oil helps stimulate circulation at the root, which is essential for healthy hair growth, while the clean formula ensures your curl pattern isn’t compromised by harsh chemicals.
It’s a clarifying formula, so it’s more focused on the scalp than dumping heavy moisture onto your ends. If you have very dry, Type 4 coils, you’ll definitely want to follow this up with a heavy-duty conditioner or leave-in treatment to keep your ends from feeling dry.
| Active Ingredients | Rosemary Oil, Capixyl (Peptide Complex), Niacinamide, Plant Proteins |
| Best For | Type 2 (Wavy) and Type 3 (Curly) |

Pros
- Great for when guys need to style hair after washing
- Packed with vitamin B5 to keep curls feeling refreshed, soft, and hydrated
- Uses panax ginseng root extract to effectively stimulate and refresh the scalp
Cons
- Contains some sulfates, making it slightly too drying for highly fragile or dry coils
For the guy who wants a reliable, no-nonsense shampoo he can grab at a solid price point, American Crew delivers. Packed with vitamin B5 to promote hydration, this formula is a major step up from your standard drugstore bottle. Our testing confirmed it leaves hair feeling clean, refreshed, and soft without any weird residue.
It uses a Panax ginseng root extract to stimulate the scalp while providing the deep moisture that curly hair needs to avoid turning into a midday frizzy mess.
It does contain some sulfates, which give it that classic, high-foaming lather guys love, but that can make it a bit more drying than the completely sulfate-free options on this list. If you have extremely dry or fragile coils, skip it; but if you have resilient waves or loose curls and want a great daily clean, it’s a stellar option.
| Active Ingredients | Vitamin B5 (Panthenol), Panax Ginseng Root Extract, Soap Bark Extract |
| Best For | Resilient Type 2 waves and loose Type 3A |
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Pros
- Formulated entirely without harsh detergents, parabens, or synthetic fragrances
- Relies on clean, simple ingredients that won’t cause forehead breakouts or scalp itchiness
- Thoroughly cleanses oil and sweat while completely respecting your hair’s natural oils
Cons
- The completely non-foaming formula lacks suds, which can feel unusual at first
This shampoo is built for the minimalist who wants clean, natural ingredients without the corporate fluff. Formulated without any harsh detergents, parabens, or synthetic fragrances, it relies on simple, hard-working ingredients to clean your scalp while respecting your hair’s natural oils. Our tester noted that it left his curls feeling completely clean but remarkably light and bouncy.
It’s great for guys who suffer from scalp irritation or forehead breakouts from synthetic shampoo ingredients, as the clean formula keeps things completely non-reactive.
Because it completely lacks synthetic lathering agents, it does not foam up like a traditional shampoo. It can feel like you aren’t using enough, but trust the process. Massage it vigorously into your wet scalp, let it break down the oils, and rinse thoroughly for a clean, natural finish.
| Active Ingredients | Aloe Vera Leaf Juice, Hydrolyzed Keratin, Argan Oil, Coconut Oil, Peppermint Oil |
| Best For | Sensitive skin across all curl patterns (Types 2, 3, and 4) |
Josiah is the Digital Content Producer for the commerce team at Popular Mechanics, Best Products, Runner’s World, and Bicycling Magazine. He also writes for “BIO Buys”—a column on Biography.com—giving readers the lowdown on what products their favorite celebs are using. In another life, Josiah was an editor at ThePioneerWoman.com, where he sharpened his expertise on all things lifestyle, food-news, and entertainment. Outside work related matters, he’s a fan of Studio Ghibli films, unimportant reality TV drama, and melancholy Lorde songs.
Eunice Lucero-Lee is the Deputy Editor, Deals and Trends, for Best Products, Popular Mechanics, Runner’s World, Bicycling, and Biography. Her obsession with beauty and pop culture keeps her on top of the latest trends and viral online finds, which can also be seen in her work spearheading the Hearst Enthusiast Group’s sales and deals content. Her editorials have been featured in publications like Cosmopolitan, Esquire, The Numinous, woman&home, and Sparkling, among many others. A former music editor, she pioneered Asia’s first-ever English-helmed K-Pop magazine and has extensive experience with celebrity profiling and red-carpet reportage. She is based in Manhattan where she watches Scandi-noir crime procedurals with her cat.

