The name’s Blonde. James Blonde. Kidding: it’s Jacob Elordi, who has just added another hairstyle to his ever-expanding beauty repertoire. The actor, whose dark, tousled hair has become almost as recognizable as his collection of Bottega Veneta bags, appears to have taken a trip to the bleach bottle.
In photos obtained by Deuxmoi, Elordi was spotted attending a performance of Paranormal Activity on Broadway in New York City on Saturday evening, alongside girlfriend Kendall Jenner. While the Australian actor (who is reportedly in the running to be the next James Bond) kept a low profile in a black beanie, there was no disguising the sandy blonde strands peeking out from beneath it. It’s a significant change-up from his usual chocolate-brown waves, though the hat leaves the full extent of his transformation something of a mystery.
Of course, Elordi is no stranger to experimenting in the grooming department. There was the shaggy, bushy beard he debuted at the Marrakech International Film Festival in 2024, followed by the rather rakish mutton chops from turn as Heathcliff in Wuthering Heights. More recently, he’s returned to the mustache and the artfully disheveled, ’90s-inflected mullet, while also dabbling in a goatee. Jacob Elordi, it seems, has never met a divisive men’s grooming trend he couldn’t make look good.
Photo: Getty Images
Photo: Getty Images
There’s probably a cinematic explanation for his latest transformation. Elordi is currently shooting Scapegoat, the forthcoming A24 film from Midsommar and Hereditary director Ari Aster, alongside Scarlett Johansson and Jude Law. The film reportedly follows a surgeon whose career comes under fire after a social media influencer dies during a routine operation. Details of the project remain tightly under wraps, and whether his new color is character-related is anyone’s guess. Still, considering his commitment to transforming his appearance for previous roles, it’s likely.
Kendall Jenner is well placed to offer a little blonde advice. In September 2024, the model traded her own signature brunette for a golden, Carolyn Bessette-Kennedy-inspired blonde, courtesy of colorist Jenna Perry. She has also experimented with fiery copper hair.
Whether this is a fleeting flirtation with peroxide or the beginning of a new beauty era, one thing is certain: Jacob Elordi is keeping us on our toes. And we’ve only had a glimpse of the blonde ambition beneath that beanie.
