Ever miss how early aughts magazines used to help us pick an aesthetic, or guide us to our “best” beauty match? That’s essentially what the “birth month makeup” trend that’s currently blowing up social media is doing right now.
One TikTok video, from creator @kianadalleave, has picked up over 10.7 million views and 1.2 million likes on the one video alone. It just goes to show that we’re still very much here for whimsy and a little playfulness when it comes to our makeup.
What is birth month makeup?
Like the name suggests, the trend helps to match different makeup aesthetics to the birth months of the year, tapping up your cosmic sign, the season you’re born in, and even your birth stone to help determine the perfect makeup look for you.
Creators on the app have had a go at doing their birth month makeup, reporting back how accurately it captures their personality, or noting that it pushed them out of their comfort zone to try an aesthetic they never would have run with before.
Interested to know your makeup match? Find your birth month makeup below…
August
Bombshell makeup
August babies know what’s up. You’re birth month has main character energy, what with being one of the hottest months of the year. Add to this the fact that the majority of August babies fall into the confident and charismatic Leo star sign—and end of August babies benefit from meticulous Virgo energy—and an immaculately sculpted bombshell makeup look is the only answer.
Makeup by Mario Master Mattes Eyeshadow Palette: The Original
Charlotte Tilbury Pillow Talk Matte Liquid Blush Wand
September
September is heavy on back to school vibes (no matter how old you get). Your birth month is all about getting organized, cleaning out our makeup bags and pairing things back so they feel simple, intentional, but also beautiful. A barely-there, romantic soft makeup look is perfect for this.
Tower 28 MakeWaves Vegan Black Mascara
Ilia Multistick Lip & Cheek Tint
October
Things start to feel a lot more cozy as we head into October. It’s the start of hibernation season and also, where we see makeup shift toward a richer color palette. Toasty browns and burgundy are the way forward. You can even pull from the deep pink of your birth stone, tourmaline. As a predominantly Libra month, you’re mainly ruled by Venus, so a romantic look makes sense.
e.l.f. Cosmetics Liquid Velvet Eyeshadow
Guerlain Terracotta Powder Blush
November
November might just be the most mystical month of the year. It’s the epitome of black cat energy: confident, independent, mysterious. As the night’s get darker, your makeup should, too. Dark feminine makeup is a perfect match, and like the scorpio sign that headlines most of the month, it’s equal parts strong and soft.
Chanel Stylo Eyeshadow Liner Kohl
Hera Sensual Nude Lip Gloss
December
December may be cold, but it’s also the biggest party month of they year, since everyone else is willing to getting excited and go out-out alongside you. A sparkly icicle eyeshadow helps execute the assignment. It references the chilly surroundings, but also brings the drama. As a largely Sagittarius month, we know you can carry it off, but for the Capricorns, it’s really soft and wearable, too.
Urban Decay 24/7 Moondust Glitter Eyeshadow Single
R.E.M. Beauty Essential Drip Glossy Balm
January
January may be considered one of the coldest and bleakest months of the year (I say this as a January baby), so leaning into the coziness is the way forward. As a predominantly Capricorn month, tapping up your earth-sign roots with an earthy espresso brown color palette helps to warm things up. The natural color palette appeals to Aquarians, too. We tend to like the classics and this monochrome makeup look manages to feel timeless (and modern).
Bobbi Brown 24-Hour Kajal Eyeliner
M.Ph by Mary Phillips Lip Ciggy Sheer Lipstick Balm
February
February babies, you might just have the best birth stone in amethyst, so take your inspo from there. A soft lavender lid and sheer lilac blush and lipgloss is beautiful, if a little offbeat, which works with the nonconformist Aquarian spirit. The tones feel soft, compassionate and romantic too, which is perfect for a Pisces.
Tower 28 GoGo Cooling Shimmer Eyeshadow Stick
Anastasia Beverly Hills Lip Gloss Luminous Universal Tinted
March
March is the first month of spring, so outdoorsy, flushed cheeks pair well with your birth month, as does flirty, demure coquette makeup. It’s soft and sweet (cc-ing in you, Pisces), but it’s also got a whole load of attitude (sound familiar, Aries?). Try a boyfriend blush or a sunburnt blush effect, taking your blusher further up the cheekbones and around the eyes than you normally would.
Rhode Pocket Bronzer
Prada Touch Cream-to-Powder Blush in Dahlia
April
April is known for sunshine and showers, and April babies got the memo. As a predominantly Aries month, the fire signs bring the warmth and charisma, but they’re also not to be messed with. The Taurean’s know this, too, those little hooves won’t move if they don’t want to—so baddie makeup is for you. A warm toasty eyeshadow brings together fire and earth and a slick liner means business.
Chanel Stylo Yeux Waterproof Long-Lasting Eyeliner
MAC Lip Liner Pencil
May
May is the month things feel in full bloom and the sunshine finally makes a more determined appearance, so a glazed pink makeup look fits beautifully. For Taureans ruled by Venus, the romantic color palette is cute, it also nods to the devotion they’re known for, while still feeling very wearable (a must for the earth sign). Plus a glazed finish is one of the easiest ways to get your blush looking expensive. But it also feels charming and playful which has Gemini energy all over it.
Buildable Powder Blush
Kosas Shiny Objects Wet Glisten Highlighter Powder for Face and Eyes
June
June is a month known for its clear blue skies, making it a great month to socialise. A sky blue eyeshadow adds some interest to your makeup look, plus it references ‘90s nostalgia, too—perfect for curious and flexible Geminis who like to try something new (or nod to something retro). It reads soft and sensitive, too, which works for the Cancers.
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick in Sapphire Shimmer
Charlotte Tilbury Exagger-Eyes Instant Volume Mascara
July
July is all about warmth and long, dreamy golden hour days. Choose a look that lights up in the sunshine, like a shimmering golden eye with glowy skin. It’s soft and approachable, like the Cancers who headline July, but it’s got some extra eye-catching energy built-in, ready for those Leos at the end of the month.

