January 7, 2026
Illustration by Diana Bolton
Summary.
A few years after its founding, a B2B software startup we interviewed reached coveted unicorn status, with more than $200 million in funding and a valuation of over $1 billion. But beneath the surface, substantial issues threatened their long-term success.
Read more on Scaling entrepreneurial ventures or related topics Sales and marketing, Market segmentation, Sales, Entrepreneurship and Entrepreneurial business strategy
