After more than 20 years in the spotlight, Paris Hilton has perfected her super secret “undercover” look when she wants to go incognito in public.
“For the Gucci show, [Gucci creative director] Demna [Gvasalia] wanted me to go with the dark hair — brunette — which I absolutely loved and I actually do that all the time when I’m going undercover,” Hilton, 45, exclusively told Us on Tuesday, September 14, while attending The Blond’s 20th Anniversary Fashion Show.
“If I wanted to be low-key, or if I’m going to Disneyland or the mall or something on the weekend, I always wear a brown wig,” she continued of her go-to disguise. “It’s something that I do all the time, but I would never fully do it because, being blonde, I don’t want to mess with it.”
The “it girl” of the early aughts and beyond added, “Dyeing it back and forth from brunette to blonde is just not good for a blonde. It will damage your hair.”
When Paris — who wore a custom look by luxury apparel brand The Blonds, inspired by the new motorola razr embellished with Swarovski crystals, on Tuesday — isn’t trying to cause a scene during a public outing, she simply follows her now-iconic fashion sense and without worrying about the most popular trend.
Paris Hilton walks the runway during THE BLONDS 20th Anniversary Runway Show presented by motorola razr Getty Images
“I just wear what I love,” she explained. “I feel like since the beginning, when I was a teenager [and] moved to New York, I had no stylist, no agent, no publicist — it was literally my sister and I going downtown to [fashion designer] Patricia Field’s store just picking out the sickest clothes. And I feel like I’ve always been that way.”
She continued, “I’m not someone who follows trends — I’m someone who starts them and wears things first. And I feel like I’ve always been really ahead of my time, and I just know what I love.”
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The confidence to buck trends and follow her own fashion-forward gut instincts was a kill that took time for the heiress and former reality TV star to hone.
“I feel like I developed confidence over time,” she explained. “I was always shy growing up, but then when I moved to New York City, and especially during Fashion Week, is when I really would come to life. I learned how to do the runway walk, and just being on the catwalk and fashion … you can’t help but feel confident.”
Hilton added of her fashion revolution, “New York Fashion Week has always been so special to me. I just have so many memories of my sister and I going to all the shows, walking in them, and I’ve loved The Blonds forever. So when they asked me to be part of the 20th anniversary, it was an immediate yes because I love them so much. They’re so talented and creative. Their pieces are art, and I was just I’m so happy to be here [and] to support them.”
