Why Trust BuzzFeed Shopping?
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Colin Gorenstein is a contributing writer based in Brooklyn who previously held roles at BuzzFeed, including Commerce Writer, Senior Entertainment Partnership Manager (Streaming Lead), and Streaming Editor, and has written extensively about style, culture, design, and streaming — including in a creative brand marketing capacity as Peacock’s Senior Manager of Editorial.
