For young and mature women alike, the makeup look du jour is all about looking like you’re not really wearing any makeup at all. No-makeup makeup, minimalist, soft glam—whatever you call it, the idea is to subtly enhance your features. We’ve cracked the code on the complexion front where a tinted moisturizer will do; for cheeks, a host of blurring, serum-y creams blend undetectably. But for eyes, many are being awakened to the beauty of the brown mascara.
“Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey Heller says, pointing to increased interest on social media—where many a TikToker or social media starlet praises a chocolatey hue swept across the lashes in lieu of black pigments. Brown mascara has been around for a while, but consumers habitually get reminded of its benefits—especially when more natural makeup looks are en vogue.
Vogue’s Favorite Brown Mascaras
Ilia’s founder Sasha Plavsic tells Vogue that her customers have been begging the brand to launch a brown mascara for years. “We have continued to see a steady, outpouring of desire for a brown mascara from our customers since we initially launched Limitless Lash Mascara seven years ago,” she says. “Even in this past year or so alone, we received nearly a thousand requests directly from our customers.” And so, her team sought to create the perfect brown: “one that wasn’t too warm, yet not too cool. A brown that was rich and brought out the softness in your eyes, regardless of your eye color.” They hit the nail on the head with Before Dawn, their beloved clean mascara, which debuts today in a rich, chocolate brown.
The new shade is designed for subtle enhancements to your eyes. “The hue of the brown had to be just right to bring out and accentuate a lighter lash for someone with more of a blonde or a red-toned lash, where black mascara can sometimes look too harsh on the eyes, but still suit those with brown or deeper lashes,” Plavsic details. Her team found during testing that even those with dark lashes who never considered wearing anything other than black mascara, fell completely in love with the new shade. “They still get that long lash look, just in a softer shade.” The result is something that yields a bit more faint. “It’s especially flattering on people with fair features, and redheads,” as pro makeup artist Elie Maalouf puts it. Also great for anyone who wants to look like they are not wearing too much makeup but want a little definition without the intensity.” It can also be great for women over 50. “As we get older, we always look for a more youthful softness,” he says. “The key is choosing what makes you feel your best.”
To sport your new brun, curl your lashes, then coat with a few layers of product starting at the base, wiggling the wand upward to create lift and volume without clumping, per Maalouf. And for additional definition, you can layer black on if you so desire, according to makeup artist Ariane Victoria. “Starting with brown gives the benefits of eye color enhancement, lash length, and a natural look and adding black as a second coat on top of it creates intensity and drama on the eye, but you still have the benefits of the brown as the base popping through,” she says. “Make sure to focus the brown at the base of the lash line for the color enhancing benefits!”
Below, an edit of Vogue’s favorite brown mascaras.
Best Naturally Derived: Ilia Limitless Lash Mascara in Before Dawn
n”,”productBrand”:”Ilia”,”dangerousHed”:”Limitless Lash Mascara in Before Dawn”,”embedSize”:null,”isFirstProduct”:true,”isSponsored”:false,”offerRetailer”:”AMAZON”,”offerUrl”:”https://www.amazon.com/ILIA-Lightweight-Smudge-Resistant-Cruelty-Free-Ophthalmologist-Tested/dp/B0FDMHRYKJ/”,”contentType”:”product”,”productId”:”67e4449bd3beee0a185faf49″,”productOfferVariation”:”PriceOutsideCenter”,”showOfferUrl”:false,”showPriceOnButton”:true,”showAffiliateDisclaimerOnFirstProduct”:false,”dangerousCredit”:null,”showLocalisedOffers”:true,”hasCheckPriceFeature”:false,”isUpcEnabled”:true,”showClampedProductDescription”:true,”productDescriptionLineLength”:5,”hasReadMoreFeature”:false,”index”:0,”hasAffiliateLinkDisabled”:false,”isMobileView”:false,”showMultipleImageCount”:4,”hasProsConsFeature”:false,”hasRatingFeature”:false,”pros”:[],”cons”:[],”rating”:””,”shouldUseAmazonPrimeDayLiveAPIData”:true,”contentInfo”:{“contentUrl”:”https://www.vogue.com/article/brown-mascara-trend-2025″,”contentName”:”After a More Natural Look? Brown Mascara Is the Way to Go”},”enableGtmFixesIntersectionObserver”:true,”enableGtmFixesUseRef”:true,”textBadge”:null,”seal”:null,”id”:”67e4449bd3beee0a185faf49″,”brand”:{“name”:”Ilia”},”offers”:[{“offerUrl”:”https://www.amazon.com/ILIA-Lightweight-Smudge-Resistant-Cruelty-Free-Ophthalmologist-Tested/dp/B0FDMHRYKJ/”,”price”:”$29″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/rkmmSfuk3L19bonKJJXoLTYAB33Z52MUzJ2Z4o3hheMXPXzpRuuNWm7CLJoTy3JW1tLUJR3czobUhCj65cbV9SqfaEW9eweHePHazQfnSmntdHv32bKpUY8QEeXCcVWU92syjcDz24fY64vxKB1CwTuMfdVYS8QLzpnfMWJqNkH8Fd3GuzTFB5uTXJqz5NVjU5suysJRF4EAZt74RWw2nb6QAdE5fL9DPpdeKkgYdGp1qpPfxgmySYmi98f7fGgyUJPATsAHV38gaj8smzePadDYL1RhqkWSbEjYWQjtZo1Ep1ozzXCam6enrq3iUYXv1rKaxRBpF5bcW6o9kV3EMrtUJHh8d7CTFWsGthRsFET3E9E1aXfc1s1Eyj1GCkjZVXCWLzBLdqDKxeiMLbcf3TojbRXyUQZwmSFMMccfoHuefdcPYEwY24VVRyUKGJE3s6kjUe6hiXJX1MAGUYcaNqGDuqFovQahixuMRuPH4Wg5vN”,”sellerName”:”AMAZON”,”countryCode”:”US”,”offerId”:”69d0000e3c0ae0c3be3063c3″,”reducedPrice”:””},{“offerUrl”:”https://iliabeauty.com/products/limitless-lash-lengthening-mascara”,”price”:”$29″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/tQCaPs3XUHe1gEwg4vBDsNdyHbSbZ17M9BJvBX54oKnjPBXvMGCJK2bacUuB1P4PrWLD468J6iKD17xQB6ZvDEd5vf5y6PGAierdca9B7C1jdiuo29u87zKVEZ1x77XpcMnxw1WxJpvjycVHr2ZzjakGNJWCAYGbrcyo2nFPmLb3pj6v6W8r4Qon3E7ynAgRkdR1ZfYtRaPj17a9jmZjF6VPCv6fSoQjeJMjpfcsyDzYvDBDhU3zR1dJpujfiyhnyALHqNgDk3rNjgT8tycfoqoezdzx2tX9RAA3z9ehCqo27mvmHExv5LpQfxD1ez7n5vQ5BEZdPcMo8pQEm3BGnjKNfU5NR878Hsm5XaiS7vbfgDF5HWNXqnHzyKfix4DjpkiKHTMD7GT6ZABvSWGWGD5zn5R9DwEgcf2GDuLMufFftVcUbdTkog”,”sellerName”:”ILIA”,”countryCode”:”US”,”offerId”:”67e4449bd3beee0a185faf48″,”reducedPrice”:””}],”component”:”unified_product_card”,”total_index”:1,”hasMultipleImage”:false,”showProsConsData”:false,”videoIds”:[],”offersLength”:2,”hasBookmarkingFeature”:true}” tabindex=”-1″>
Ilia
Limitless Lash Mascara in Before Dawn
On rotation in Kiana and Conçetta’s makeup bags.
Vogue’s Kiana Murden uses Ilia’s Limitless Lash Mascara.
- Why We Love It: Ilia’s mascara is 99% naturally-derived and features a dual-sided brush for complete lash coverage. “There’s no flaking or heavy buildup, just lifted, healthy-looking lashes that feel like a natural extension of your own,” celebrity makeup artist and licensed esthetician Dionne Phillips previously told Vogue. “It’s perfect for my sensitive-eye girls or lash clients who want a break from extensions but still want the drama.” The result is a your-lashes-but-better look, that feels soft to the touch.
- Editor’s Experience: “I’ve been gravitating toward a no-mascara look, and Ilia’s hits the sweet spot. The rich brown shade imparts barely noticeable color that subtly brightens my gaze while lifting and separating each lash with just a few swipes. For that reason, it’s become my everyday go-to.” —Kiana Murden, beauty editor, shopping
- Key Ingredients: Arginine, shea butter, beeswax, glycerin, carnauba wax
- Benefits: Lengthening, clean formula
- Waterproof Option: No
- Shades: 2 (soft black and rich brown)
Best Drugstore: Maybelline Lash Sensational Sky High Washable Mascara in True Brown
Vogue’s Conçetta Ciarlo uses Maybelline’s Lash Sensational Sky High Washable Mascara.
n”,”productBrand”:”Maybelline”,”dangerousHed”:”Lash Sensational Sky High Washable Mascara in True Brown”,”embedSize”:null,”isFirstProduct”:false,”isSponsored”:false,”offerRetailer”:”AMAZON”,”offerUrl”:”https://www.amazon.com/Maybelline-New-York-Lengthening-Multiplying/dp/B09VCXH9GF”,”contentType”:”product”,”productId”:”67e4449cf317d421ec35bb6f”,”productOfferVariation”:”PriceOutsideCenter”,”showOfferUrl”:false,”showPriceOnButton”:true,”showAffiliateDisclaimerOnFirstProduct”:false,”dangerousCredit”:null,”showLocalisedOffers”:true,”hasCheckPriceFeature”:false,”isUpcEnabled”:true,”showClampedProductDescription”:true,”productDescriptionLineLength”:5,”hasReadMoreFeature”:false,”index”:3,”hasAffiliateLinkDisabled”:false,”isMobileView”:false,”showMultipleImageCount”:4,”hasProsConsFeature”:false,”hasRatingFeature”:false,”pros”:[],”cons”:[],”rating”:””,”shouldUseAmazonPrimeDayLiveAPIData”:true,”contentInfo”:{“contentUrl”:”https://www.vogue.com/article/brown-mascara-trend-2025″,”contentName”:”After a More Natural Look? Brown Mascara Is the Way to Go”},”enableGtmFixesIntersectionObserver”:true,”enableGtmFixesUseRef”:true,”textBadge”:null,”seal”:null,”id”:”67e4449cf317d421ec35bb6f”,”brand”:{“name”:”Maybelline”},”offers”:[{“offerUrl”:”https://www.amazon.com/Maybelline-New-York-Lengthening-Multiplying/dp/B09VCXH9GF”,”price”:”$14″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/2SQUXCr65hrURCKXtzy91EdcRDgWeNGczigpjTyAbTxjg4uc88H3SYbwjMRoyN2F4rXvqVooHzedqYHncJc4AvtieSCwFmzysCmNQZ4247XCHhSE9umWAMnmocma9Gtdu24TKPaP6jhKmJos258VfNCcHsnEK9mtsFTUL8kc1RAiJy7UFAAp1VsgVSrmv26YCgaTirKWiemdV8iwcjxo82Fd6d41jtBBerNfxyjdZdVLc6pDxdJ57gFU1qwBLBRWE8reYw8nfkwd5JG1bMCmvbbYJn9MTvScRkYmL8EXdoKzS95MckSk2HJ1GAR8xdcFydae39wRDvJk9vx4wVw1e3faDSyiLCabtCaTatSZcGP982JKixMYroerMCY1XCKekXvAe2nRegvijWFRAtu7S3YCjnBUorobUxoMX5fukBPDi9Cck4yvjLGySNMADt6szcmKkMLm8J”,”reducedPrice”:”$11″,”sellerName”:”AMAZON”,”countryCode”:”US”,”offerId”:”67e4449cf317d421ec35bb6e”}],”component”:”unified_product_card”,”total_index”:1,”hasMultipleImage”:false,”showProsConsData”:false,”videoIds”:[],”offersLength”:1,”hasBookmarkingFeature”:true}” tabindex=”-1″>
Maybelline
Lash Sensational Sky High Washable Mascara in True Brown
On rotation in Conçetta’s makeup bag.
- Why We Love It: Years after it rose to TikTok fame, Maybelline’s buzzy formula still maintains its cult-favorite status for a superior drugstore mascara. Chief among the reasons it’s so well loved is its thin, flexible silicone brush which delivers intense volume and length from root to tip, while separating lashes to prevent clumping. Celebrity makeup artist Kelsey Deenihan Fisher (who works with Reese Witherspoon and Emma Roberts) isn’t shy about how she adores this drugstore formula. “It gives my lashes insane volume without the hassle of smudging or flaking, and it stays put all day long,” Deenihan Fisher explained in our best mascaras guide. Fellow celebrity makeup artist Stevi Christine agreed, calling Maybelline mascaras one of the best bets for drugstore options. Plus, the formula is ophthalmologist-tested and safe for contact lens wearers.
- Editor’s Experience: “Fortunately, my beauty writer gig gives me access to a lot of products that maybe I wouldn’t be as keen purchase on if I didn’t have to test them for work. While some of these formulas are well worth the splurge, other times, affordable options out-perform. When my friends ask me what mascara to buy—think: standing in a drugstore and needing a split decision—my answer is always this specific option by Maybelline. The brush keeps lashes clump-free, and the formula keeps even my super straight, downward-growing lashes lifted all day. Plus, the brown shade looks even more natural.” —Conçetta Ciarlo, beauty shopping writer
- Key Ingredients: Bamboo extract and fibers
- Benefits: Lengthens, lifts, and provides subtle volumizes
- Waterproof Option: No (Not in the brown shade)
Best for a Falsie Effect: Chanel Inimitable Mascara in 30 Noir Brun
n”,”productBrand”:”Chanel”,”dangerousHed”:”Inimitable Mascara in 30 Noir Brun”,”embedSize”:null,”isFirstProduct”:false,”isSponsored”:false,”offerRetailer”:”CHANEL”,”offerUrl”:”https://www.chanel.com/us/makeup/p/195730/inimitable-volume-length-curl-separation/”,”contentType”:”product”,”productId”:”67e4449c8ffe2d26db01383d”,”productOfferVariation”:”PriceOutsideCenter”,”showOfferUrl”:false,”showPriceOnButton”:true,”showAffiliateDisclaimerOnFirstProduct”:false,”dangerousCredit”:null,”showLocalisedOffers”:true,”hasCheckPriceFeature”:false,”isUpcEnabled”:true,”showClampedProductDescription”:true,”productDescriptionLineLength”:5,”hasReadMoreFeature”:false,”index”:4,”hasAffiliateLinkDisabled”:false,”isMobileView”:false,”showMultipleImageCount”:4,”hasProsConsFeature”:false,”hasRatingFeature”:false,”pros”:[],”cons”:[],”rating”:””,”shouldUseAmazonPrimeDayLiveAPIData”:true,”contentInfo”:{“contentUrl”:”https://www.vogue.com/article/brown-mascara-trend-2025″,”contentName”:”After a More Natural Look? Brown Mascara Is the Way to Go”},”enableGtmFixesIntersectionObserver”:true,”enableGtmFixesUseRef”:true,”textBadge”:null,”seal”:null,”id”:”67e4449c8ffe2d26db01383d”,”brand”:{“name”:”Chanel”},”offers”:[{“offerUrl”:”https://www.chanel.com/us/makeup/p/195730/inimitable-volume-length-curl-separation/”,”price”:”$40″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/38emuYjQNWphh8zQxayEpgmsj6nG8AhKrc8fVW9zLjPzds7RipVjomdA5PhzTeiE572Xpfu8MPVHCYbcKcejWcRB28pQRTt5wPHPzvkA8G29cxkaciJeLpmpVBTyr5JQK25jcvhSURM5KdxtsywnLSx4ChG3qaRaGcaNzJmUUJnCSRJ21ZGgtLf1UPEM4dkat118SXhUrg4CQe6LVrN9UKNmEBFtuZaSL6X2e1tHb8MKkeEA8vmxQMLWedujCxQDg3xCUxVbjhV6LVTdobaiwUmKgqx7p76Ek9nDEqRV3dcK4VjfYZv4aPSbME1PS1DWfbHHcVh1qtSNjAiDNbWzegNegRCS724cUikt3pnCZiz7czLwnQf99tG56T6MwMZXo9Y4gijWtMXHHiegQcmPZMg5E7VbKAgkkmqEEPpTCY4U5HpAFLcVRAfgpqeU8HS4W6yCPLPrqAupSz”,”sellerName”:”CHANEL”,”countryCode”:”US”,”offerId”:”67e4449c8ffe2d26db01383c”,”reducedPrice”:””}],”component”:”unified_product_card”,”total_index”:1,”hasMultipleImage”:false,”showProsConsData”:false,”videoIds”:[],”offersLength”:1,”hasBookmarkingFeature”:true}” data-testid=”GenericCallout” tabindex=”-1″>
Chanel
Inimitable Mascara in 30 Noir Brun
On rotation in Conçetta’s makeup bag.
- Why We Love It: For mascara that adds major volume, look no further than Chanel’s Inimitable formula, which also offers a brown shade. Celebrity makeup artist Andrea Tiller said only two coats give a dreamy false-lash effect—it does so via natural waxes and film formers to add thickness to lashes while remaining fast-drying. Plus, it’s a staple in celebrity makeup artist Timothy MacKay’s kit, who told Vogue that it’s his go-to for clients who prefer extra volume and a dramatic falsie look.
- Editor’s Experience: “My lashes are long, but they’re definitely not thick or dense with hair. Though I’m not into volumizing formulas every day, this is the one I reach for when I’m looking for a little more oomph, or when I have a full eye makeup look on. I don’t find the formula to be heavy, but I still often wipe off the wand right before applying to keep my thinner lashes from getting spidery.” —Conçetta Ciarlo, beauty shopping writer
- Key Ingredients: Natural waxes, acacia gum, film-forming agents
- Benefits: Thickening, volumizing, intense color
- Waterproof Option: No
Best Tubing Mascara: Hourglass Unlocked Mascara in Espresso
Vogue’s Conçetta Ciarlo uses Hourglass’s Unlocked Mascara.
Hourglass
Unlocked Mascara in Espresso
- Why We Love It: Donni Davy, the mastermind behind the beauty looks on Euphoria, previously told Vogue that she gravitates toward Hourglass’s Unlocked Instant Extensions mascara, noting how it defines, lengthens, and separates the lashes. The viral tubing mascara contains film-forming technology to coat every lash in fibers for a fanned-out effect. “It also comes off really easily, so you don’t get the raccoon eyes,” said Davy, who also loves the spikey wand design. “[This] makes for nice precision in application, especially when coating shorter and finer lashes.”
- Editor’s Experience: “The best mascara in the world now comes in brown—that’s the headline. Granted, I’m an Hourglass loyalist; if I’m too far from my Phantom Volumizing Glossy Balm, I start to sweat. The mascara, previously available only in black, holds up through long days spent staring at a screen, the occasional weary eye rub, and (believe it or not) raucous weddings. The formula is slippery-smooth, coating lashes in just one or two swipes. As a lengthening mascara, it’s easily buildable, though too many coats can invite spider-leg territory. It’s the only mascara I use, and for good reason—it’s brilliant. Next!” —Morgan Fargo, beauty & wellness editor, British Vogue
- Key Ingredients: Glycerin, shea butter, castor seed oil, camellia japonica flower extract
- Benefits: Lifting, defining, and lengthening; cruelty-free, vegan, and contact-lens safe
- Waterproof Option: No; water-resistant
Best Waterproof: Dior Diorshow Waterproof Mascara in 698 Chestnut
Dior
Diorshow Waterproof Mascara in 698 Chestnut
- Why We Love It: Diorshow’s mascara beats the drying allegations associated with waterproof formulas by making castor oil the star ingredient. The naturally-derived ingredient helps create a smooth application all while supporting lash growth. Its blend of beeswax and candelilla wax delivers buildable volume, and the oversized, pro-approved brush adds definition for a full, curled look. “If you want more drama, go for the Diorshow,” celebrity makeup artist Christina Cassell said of her favorite waterproof mascara. “Your lashes will look like you’re wearing extensions.” This gives you ultra-dramatic results in a flash while simultaneously conditioning lashes.
- Key Ingredients: Castor oil, beeswax, candelilla wax
- Benefits: Volumizing, buildable, cry-proof
- Waterproof Option: Yes
Best Volumizing & Affordable: Essence Lash Princess False Lash Effect Mascara in Brown
Essence
Lash Princess False Lash Effect Mascara in Brown
- Why We Love It: For those after mega volume, Essence’s viral Lash Princess mascara offers exactly that—and at just $5 (which, if you live in New York City, is less than your overpriced morning latte). Vegan, oil- and paraben-free, the formula instead relies on a blend of waxes, such as paraffin and rice bran, to coat each lash, giving an overall denser look. Plus, the brown shade is a bit more natural-looking than the original, jet-black shade, imparting more of a soft-glam definition.
- Key Ingredients: Paraffin wax, rice bran wax, tocopherol
- Benefits: Holds a curl, lengthening, volumizing
- Waterproof Option: No
Best Pigment: YSL Beauty Lash Clash Extreme Volume Mascara in Brown
YSL Beauty
Lash Clash Extreme Volume Mascara in Brown
- Why We Love It: YSL Beauty’s mascara creates intensely pigmented lashes that resist flaking and smudging, even through daily wear—brown shade included. Its formula combines multiple waxes, long-lasting film-forming polymers, and calming iris extract to keep lashes lifted and bold all day, eliminating the need for midday touchups.
- Key Ingredients: Iris extract, long-wearing film-forming polymers, shea butter, caranuba wax, panthenol
- Benefits: Fragrance-free, oil-free, silicone-free, paraben-free
- Waterproof Option: No
Best Comb Brush: Refy Lash Sculpt Mascara in Brown
n”,”productBrand”:”Refy”,”dangerousHed”:”Lash Sculpt Mascara in Brown”,”embedSize”:null,”isFirstProduct”:false,”isSponsored”:false,”offerRetailer”:”REFY”,”offerUrl”:”https://us.refybeauty.com/products/lash-sculpt?variant=44825537118406″,”contentType”:”product”,”productId”:”69cfff83bfd758ac407f0fe5″,”productOfferVariation”:”PriceOutsideCenter”,”showOfferUrl”:false,”showPriceOnButton”:true,”showAffiliateDisclaimerOnFirstProduct”:false,”dangerousCredit”:null,”showLocalisedOffers”:true,”hasCheckPriceFeature”:false,”isUpcEnabled”:true,”showClampedProductDescription”:true,”productDescriptionLineLength”:5,”hasReadMoreFeature”:false,”index”:10,”hasAffiliateLinkDisabled”:false,”isMobileView”:false,”showMultipleImageCount”:4,”hasProsConsFeature”:false,”hasRatingFeature”:false,”pros”:[],”cons”:[],”rating”:””,”shouldUseAmazonPrimeDayLiveAPIData”:true,”contentInfo”:{“contentUrl”:”https://www.vogue.com/article/brown-mascara-trend-2025″,”contentName”:”After a More Natural Look? Brown Mascara Is the Way to Go”},”enableGtmFixesIntersectionObserver”:true,”enableGtmFixesUseRef”:true,”textBadge”:null,”seal”:null,”id”:”69cfff83bfd758ac407f0fe5″,”brand”:{“name”:”Refy”},”offers”:[{“offerUrl”:”https://us.refybeauty.com/products/lash-sculpt?variant=44825537118406″,”price”:”$28″,”currency”:”USD”,”purchaseUri”:”https://cna.st/p/2KCmFSX1hptUdN7wtN2QnvdHnAJ4M1ny9pZtbDBFkV7WaDFhQ8HZUenjBu7yF8MQ7TXo4JkDPB5DScvWdX2fbbCZtddYAGSBQcgQix8KxLhRYoG35KQPxWPZ5nAjRtQaMH99fCUPwBkPbnPJJwBPodLP3pRkBxGjJVQhdJYW8LqkJZdMqmLBHKkdK1YHpPPoHMZ2t3cwsdQ1ccE91R1HkPR1U9K7fGieRNWnow71QxmpjAERAKRvbEkGY9JmUcg643q1jNeaYpePm3AxBu9YCNTfjRMuJsQjnkPgqYtSFnPjd8ga7FATcc7fU9guMkcdhvrXYnVQNT9dhtb4VTZMk7h5k4tpyoW9GxCtB1Rf1xXmRaThvDXSnEP9vCGhMjKwwLQzrrg1iNGHFwTZSnNwMc66zeoW8Agwzcbc8GxwhhLAEZ6hQobyDMth2dt”,”sellerName”:”REFY”,”countryCode”:”US”,”offerId”:”69cfff83bfd758ac407f0fe4″,”reducedPrice”:””}],”component”:”unified_product_card”,”total_index”:1,”hasMultipleImage”:false,”showProsConsData”:false,”videoIds”:[],”offersLength”:1,”hasBookmarkingFeature”:true}” data-testid=”GenericCallout” tabindex=”-1″>
Refy
Lash Sculpt Mascara in Brown
On rotation in Conçetta’s makeup bag.
- Why We Love It: Refy’s mascra features a unique, half-moon shaped wand. The silicone, spikey bristles comb lashes from root to tip. Admittedly, the brush does take a moment to get adjusted to, but once you get the hang of it, lashes look separated and wispy. Plus, the formula features vitamin E and panthenol to help condition lashes and boost shine.
- Editor’s Experience: “I love the idea of an innovative mascara wand because I absolutely hate clumpy-looking mascara—so if this half-moon-shaped comb can fight against that, I’m in. It took me a moment to figure it out, mainly because the wand itself was longer than the shape of my eye, but a few consecutive applications later, and it started to feel natural. There’s no doubt it lengthens and separates lashes, but my long, downward growing lashes didn’t stand at attention as long as I would have liked them to after applying—and I just don’t want to have to re-curl my lashes throughout the day. That said, those with less stubborn or more curly lashes should have no problems.” —Conçetta Ciarlo, beauty shopping writer
- Key Ingredients: Pro-Vitamin B5, glycerin
- Benefits: Defines, lengthen
- Waterproof Option: No
Best Natural-Derived and Volumizing: Westman Atelier Eye Want You Mascara in Clean Brun
Westman Atelier
Eye Want You Mascara in Clean Brun
- Why We Love It: Westman Atelier’s clean formula sweeps smoothly onto lashes, using plant-based filaments and waxes to build natural-looking volume. Carnauba and candelilla waxes contribute a subtle sheen, giving lashes a fuller appearance. The hourglass-shaped brush further elevates the experience by separating each lash and minimizing clumping. Plus, lashes still feel soft to the touch after application, and removal is a breeze.
- Key Ingredients: Carnauba wax, candelilla wax, plant-derived ester, organic shea butter
- Benefits: Clean, lengthening, separating, and flake-resistant
- Waterproof Option: No
Everything You Need to Know
When we test and review a product, we take a holistic approach to deliver well-rounded product recommendations. First, we lean on Vogue’s vast network of experts— celebrity and pro makeup artists—to gain professional acumen on the industry’s standout products, ones these specialists would actually use on their clients. We pair their expertise with our editorial best practices to curate the thoughtful edits you read on our site.
As it relates to brown mascaras, we selected the best based on the following characteristics: ingredients, wand shape, benefits, whether it’s waterproof, and additional features. To do this, we paired our own personal tests of each formula with expert guidance and reviewer insights to determine which we would recommend to you.
- Aubrey Heller is a Nashville-based celebrity makeup artist and hairstylist.
- Elie Maalouf is a celebrity makeup artist whose clients include Jennifer Coolidge, Alexandra Daddario, and Sydney Sweeney.
- Ariana Victoria is a Nashville-based pro makeup artist who’s worked with Chelsea Handler and Shaboozey.
