‘Stranger Things’ star Noah Schnapp is ‘brutally bummed’ out by Nutella


November 24, 2022 |

Noah Schnapp isn’t nutty about Nutella.

The “Stranger Things” star – who is promoting TBH (To Be Honest), a vegan alternative for the beloved hazelnut cocoa spread – told Page Six exclusively via email that he was “shocked and brutally bummed out” when he discovered the product’s ingredients.

“Hazelnuts aren’t the main ingredient, and the amount of sugar alone made me realize I wasn’t doing myself any favors,” Schnapp, 18, said.

The New York-born actor also noted that Nutella uses palm oil, which “is responsible for mass deforestation,” something he “couldn’t support.”

Indeed, Nutella’s main ingredient is sugar.

“Based on the Nutella nutrition label that states each two-tablespoon serving has 21 grams of sugar, there are approximately 210 grams of sugar in a 13-ounce jar of Nutella. That’s more than quadruple the sugar in a 16-ounce bottle of Coca-Cola,” reports mic.com, with registered dietitian Caroline Passerrello adding, “By weight, Nutella is 55% sugar.”

Nutella’s main ingredient isn’t hazelnuts – it’s sugar.
Bloomberg via Getty Images

Additionally, palm oil is a “major driver of deforestation…destroying the habitats of already endangered species like the Orangutan, pygmy elephant and Sumatran rhino,” reports the WWF.

Noah Schnapp.
Schnapp created a vegan alternative to the beloved hazelnut cocoa spread.
Getty Images

To continue encouraging people to give up Nutella, Schnapp has launched a crowdfunding campaign for tbh, and is asking others to invest as little as $50 through Republic, a fintech company.

“I believe value-aligned investing is more important than focusing only on sustainability because I really believe we can vote with our dollars,” he explained, noting that not all of Republic’s investments are environmentally based, as he loves “social networks and gaming and other things.”


Schnapp plays Will Byers on “Stranger Things.”

©Netflix/Courtesy Everett Colle


Schnapp plays Will Byers on “Stranger Things.”

©Netflix/Courtesy Everett Colle

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Schnapp is also learning about investment at the University of Pennsylvania, the Wharton School of Business, majoring in entrepreneurship. He told us he can “definitely” see himself “launching a venture capital fund in the next year.”

And as for his side hustle, playing Will Byers in the Netflix series “Stranger Things,” Schnapp is proud that his character is gay.

Noah Schnapp and Millie Bobby Brown.
Schnapp shared a goofy selfie from the set of “Stranger Things.”

“Will’s character arc started in Season 1, and with each new season, we’ve peeled back another layer of who he is and part of that is his sexuality,” he explained. “Will has always struggled with who he is and figuring out how to fit in, which is something many people can relate to.”

He continued, “I’ve had a lot of fans express how much they can relate to Will and his journey, which makes me very happy to hear. It has made me so proud that we’re writing this very real character that makes our viewers feel seen.”

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